DealerX

DealerX is an enterprise-grade provider of marketing, data and analytics services geared specifically for the automotive industry. It serves thousands of dealerships, regional advertising cooperatives, marketing agencies, original equipment manufacturers, and big data analytics and technology companies, all of which need to form lasting connections with customers.

DealerX is designed to help dealerships overcome data challenges. The company uses data-driven generative AI to process data from many sources, distill it into a single view and make it actionable. That single view is designed to protect consumer privacy, keep data private and secure, and ensure automotive companies are in compliance.

Among DealerX's features are:

• AI Scored Profiles: Assigns dynamic dollar values to customer profiles and tracks them across all touchpoints.
• RoiQ Analytics & Attribution: Sends dealers real-time alerts when customers and conquest shoppers engage with online portals.
• Activate: Detects when customers begin their online journey to purchase or service, so dealers can engage them proactively.
• Sales Match: Offers dealers a detailed view of every marketing touchpoint that led to a vehicle sale, so they can optimize their marketing.
• CTV, Video & In-Game: Tracks engagement with video and gaming content and offers cohort-based attribution.

DealerX prioritizes privacy and has strict policies to protect customer data. It also works to ensure responsible use of personal data through product design, monitoring and auditing.

Pricing varies depending on the services used:

• Activate Sales: $2,500 per month
• Activate Sales + Activate Service, Conquest & Trade Modules: $3,500 per month
• RoiQ: $1,500 per month

Dealerships, OEMs and companies can use DealerX to improve their marketing and sales efforts, using data to understand customer journeys and keep them coming back.

Published on July 11, 2024