Question: I'm looking for a solution that can track audience behavior across various touchpoints, including email, SMS, and offline channels.

If you need a system to track audience behavior across multiple touchpoints, including email, SMS and offline channels, Listrak is a good option. It's a cross-channel marketing automation platform that unifies email, SMS, social media, push notifications and direct mail into a single view. The platform includes tools like Journey Hub for personalized customer journeys, Email Automation with predictive analytics, and Text Message Marketing for personalized SMS and MMS messages. This makes it a good fit for retailers and brands looking to increase revenue and improve customer engagement.

Another good option is Blueshift, an AI-powered marketing platform that's designed to handle the complexity of combining customer data and delivering it across many channels. Blueshift's Customer Data Platform and AI-Powered Decisioning technology lets marketers automate marketing work and predict customer intent. It spans many marketing channels, including email, SMS, in-app messages and paid media, so it's good for understanding customer behavior and intent.

Iterable is another option. This cross-channel marketing platform uses real-time data to create personalized relationships with customers across web, email, SMS and in-app channels. Its AI abilities include customizable predictive goals and generative AI, which means businesses can offer more engaging and personalized experiences. Iterable's open architecture means it can integrate with many other systems, making it a good fit for many industries.

Last, Insider offers a customer data platform that collects customer data, uses AI to predict behavior, and personalizes interactions across many touchpoints. Insider offers 360° customer profiles, predictive behavior analysis and audience segmentation, which can be useful for driving growth and revenue through personalized customer interactions. It works with many industries and touchpoints, including web, email and conversational CX, and has shown significant ROI and AOV increases.