Question: How can I attribute revenue to specific marketing activities and make data-driven decisions?

To get a better understanding of which marketing efforts are generating revenue and make data-driven decisions, you might want to check out Dreamdata, a B2B Revenue Attribution solution that collects and cleans revenue data to give you a clear picture of what's driving revenue. It also has more advanced features like automated data modeling, ROI measurement, and AI-powered attribution. Dreamdata is geared for B2B marketing teams that want to connect revenue to pipeline activity, optimize go-to-market strategies and reduce spend.

Another good option is Adtriba, a data-driven marketing analytics platform that offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. It combines data from multiple sources with advanced statistical models and machine learning algorithms to give you insights that help you understand the true impact of your marketing efforts. Adtriba is good for companies that want to optimize their marketing and make more informed budget decisions.

If you want a more complete view of marketing impact, check out Lifesight, a unified marketing measurement platform that combines AI-powered insights with features like Triangulation Framework for measuring marketing impact both online and offline, Goal Setting and Forecasting for making better decisions, and Incrementality Intelligence for optimizing campaigns. Lifesight works with a variety of industries and integrates with a variety of marketing and sales channels, and it offers advanced simulation tools and custom pricing based on your data.

Last, Northbeam offers a sophisticated marketing intelligence platform that uses machine learning models for multi-touch attribution and media mix modeling. It provides customer journey insights and campaign performance insights with real-time conversion data and customizable attribution models. Northbeam is designed to help businesses optimize marketing spend and revenue growth by understanding what customers are doing and how campaigns are performing.