Question: I'm looking for a platform that integrates with CRM and analytics tools to identify at-risk customers.

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Insider

If you want a system that can link to CRM and analytics tools to spot trouble customers, Insider is a good candidate. Insider is a customer data platform that collects customer information, uses AI to forecast behavior, and then offers personalization across many touchpoints. It offers 360° customer profiles, predictive behavior analysis and integration with more than 100 data sources, so it's a good option for those who want to build a more complete view of customers and spot trouble.

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LexisNexis Risk Solutions

Another contender is LexisNexis Risk Solutions, a risk management system that offers organizations in many industries a way to get more out of their data. It combines advanced analytics with a huge database of public and proprietary data to spot risks, ensure compliance and find the best opportunities for growth. It's geared for financial services, insurance, government and health care.

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Leadspace

If you want to consolidate and segment market data to find and keep at-risk customers, Leadspace offers a full-featured end-to-end customer acquisition system. It combines graph, studio and first-party data into one system so sales and marketing teams can validate and match leads to accounts, score leads and activate them in other systems. Leadspace can connect directly to CRM and marketing automation systems for better return on investment and better use of leads.

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CrossEngage

Also worth a look is CrossEngage, which offers a Customer Intelligence Platform designed to help businesses build long-term relationships with customers by offering a 360° view of each customer. It includes no-code predictive modeling, intelligent audience management and cross-channel campaign management. The system is designed to maximize customer lifetime value through predictive analytics and customer-centric marketing, so it could be a good choice for spotting trouble customers and keeping them from leaving.

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