Cortex

Cortex is a no-code machine learning platform that helps customers turn their data into predictions and automation without needing to write a lot of code. It's geared for customer data and comes with tools and frameworks to help teams get past related difficulties. Cortex automates the entire machine learning pipeline, including data wrangling and feature engineering, model selection, so data scientists can set up new pipelines in less than 30 minutes.

Some of the key features of Cortex include:

• Ingest Raw Data: Focused on customer data, Cortex offers tools to quickly get past data-related challenges.
• Build Consumer ML Pipelines: Automates the machine learning pipeline, including data wrangling, feature engineering, and model selection.
• Automate Dynamic Decisions: Combines batch and real-time data for machine learning decisioning, driving conversions across consumer experiences.
• Real-Time Machine Learning Decisioning: Allows for the use of both real-time and batch data to make dynamic decisions.
• Next-Best-Action: Allows users to determine the best course of action for each user across consumer experiences.
• Target Anonymous and First-Time Users: Uses real-time data to make decisions on anonymous users.

Cortex is particularly useful for onsite decisioning, advanced segmentation, marketing decisioning, and onsite personalization. The platform can be integrated with a variety of data sources, including data lakes, data warehouses, CDPs, CRMs, ESPs, and DMPs, to easily integrate with existing workflows.

Quotes from large global enterprises such as MobiTV, New York Post, and Nutrafol demonstrate the success of the platform, with results including a 400% increase in e-commerce revenue and a 3x increase in subscription conversions.

Pricing is not publicly disclosed, but interested parties can request a demo or learn more about how Cortex can help their business.

Published on June 26, 2024