Question: I need a customer retention strategy that uses AI and machine learning to build relationships with customers - do you know of any solutions?

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Retention Science

One top option is Retention Science. It's an AI-powered email and SMS marketing service geared for e-commerce businesses. The service automates lifecycle touchpoints and personalizes communications with AI-powered subject lines, content and send times. It also comes with a drag-and-drop automation workflow editor and integrates with leading e-commerce sites for detailed customer segmentation, making it a powerful tool for customer retention.

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Braze

Another powerful option is Braze, a customer engagement platform that uses AI to manage personalized, real-time interactions across channels like email, mobile app, SMS, WhatsApp and web messaging. It's got Sage AI for content creation and journey orchestration, and it can handle large-scale, secure campaigns that run in real time. That makes it a good option for businesses that want to optimize onboarding, engagement and retention.

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Conversica

Conversica is another option. The service uses enterprise-grade self-supervised AI models to mimic human conversation to drive conversions across the customer journey. It includes autonomous digital assistants for lead engagement, sophisticated NLU and NLG for natural language understanding and generation, and integration with leading CRM and Customer Success platforms. It's good for customer retention and reactivation of opportunities.

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Emarsys

If you want a broader marketing foundation, Emarsys offers a marketing software foundation that combines AI, customer data and real-time analytics to personalize interactions across many touchpoints. It's got AI marketing, personalization and omnichannel marketing abilities, and it's a good option for building longer-term relationships with customers in industries like retail and e-commerce.

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