Question: Can you recommend a solution that offers advanced targeting options for demographics, devices, and interests?

For more advanced targeting, Proximic has a sophisticated platform powered by AI contextual intelligence. The Audience Targeting feature lets media buyers target specific audience segments by demographics, behavior and other attributes. Content Targeting ensures ads are placed alongside contextually relevant and brand-safe content, using filters like keywords and IAB categories. The result is a privacy-first approach with incremental reach and efficiency improvements.

Another strong contender is Dstillery, which uses AI technology to create custom audiences for advertising campaigns. Its ID-free technology collects browsing behavior data to predict behavior without relying on cookies or IDs. The company offers custom audience options for awareness, consideration and direct response, including tools like Audience Brief Genius to find the best audiences.

Choozle is also a strong contender with a digital advertising platform based on high-end Demand Side Platforms (DSPs). It has a broad range of media inventory and advanced targeting options, including first-party data onboarding and precision ABM targeting. Real-time reporting and AI optimization for ad groups automate campaign optimizations across multiple dimensions, ensuring data-driven and efficient advertising.

Finally, Implicit uses AI and a panel of representative internet users to target without relying on user data. The platform processes over a billion signals to target based on socio-demographic, behavioral or interest criteria. With transparent purchases and detailed reporting, Implicit enables advertisers to select the best impressions to achieve their performance goals.