If you're looking for another System1 option, Blueshift is a good option. It's an AI-powered marketing platform that marries customer data with AI-driven decision-making and delivers across many channels. It includes tools like a Customer Data Platform (CDP) to create rich customer profiles, AI-Powered Decisioning to automate marketing work, and Cross-Channel Delivery to orchestrate customer journeys. Blueshift promises to help marketers work more efficiently and get better return on investment. It spans many marketing channels and can connect to hundreds of other tools to give you a unified view of your customers.
Another good option is Smartly, an all-in-one advertising platform that uses AI to automate and optimize ad campaigns across a range of digital channels like Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Smartly includes modules for creative asset creation, campaign optimization and insights, which can help automate workflows and improve efficiency. The platform is geared for agencies and brand marketing teams trying to overcome common ad challenges.
Appier also offers an all-in-one AI-powered solution for optimizing marketing, customer experience and performance across many channels. It offers tools for user acquisition, campaign automation, conversion optimization, AI personalization and conversational marketing. Appier customers have spanned gaming, e-commerce, finance and automotive, and have reported significant improvements in user acquisition and campaign performance.
For customer-led marketing, you might want to check out Optimove. The company's platform is geared to deliver personalized marketing experiences by putting customer data at the heart of its operations. With tools like a Real-Time CDP, Multichannel Decisioning, AI Optimization and connections to many marketing channels, Optimove can help improve customer loyalty and engagement. It's a Gartner recommended company and is used in industries like iGaming, Retail and Mobile Apps.