If you're looking for another dunnhumby alternative, Bluecore is a top contender. It lets retailers squeeze more revenue out of their customers by using customer data to personalize marketing across multiple marketing channels. Bluecore's AI models, trained on real-time behavior, offer 1:1 recommendations and promotions, and optimize channels and timing for email, site, SMS and paid media. The platform automates campaigns and responds to shopper signals, and it's designed to help retailers improve short-term revenue and long-term customer lifetime value.
Another contender is Ometria, a customer data and experience platform. It aggregates data from all sources to create rich profiles and lets you segment audiences and send targeted cross-channel marketing campaigns. The platform uses AI-powered insights to predict customer behavior and personalize marketing, which can lead to a boost in customer lifetime value and retention. It integrates with technology like Shopify Plus and Magento, so it's not hard to get set up and start seeing results.
If you're more interested in retention management, Retail Rocket has a broad set of tools to help you get customers to stick around and buy again through advanced mathematical models and customer segmentation. It includes a campaign management system, an AI personalization engine and a data warehouse to centralize customer data. It's geared for improving marketing efficiency and customer engagement, so it's a good option for retailers trying to increase retention and revenue.
Last, Optimove is a customer-centric marketing platform that aggregates customer data for personalized marketing campaigns. It offers a real-time Customer Data Platform (CDP), multichannel decisioning, AI optimization and a range of native marketing channels. Optimove has been shown to increase customer lifetime value by 33% and campaign efficiency by 88%, so it's a good option for retailers trying to get customers to stick around and buy more through targeted marketing.