Trax

Trax provides cloud-based retail management solutions that help optimize the shopper experience, gain insights and analyze data, drive sales and streamline retail operations. By using real-time data and analytics, Trax's signal-based merchandising helps retailers and CPG manufacturers place products on shelves, manage inventory and drive sales while improving the shopper experience.

Some of the key features of the platform include:

• Real-time In-Store Corrections: Trax's signal-based merchandising continuously evaluates store-level execution, enabling real-time corrections and optimizing merchandising resources.
• Field Optimizer: Gives sales reps and merchandisers real-time shelf insights to make data-driven decisions and optimize field execution.
• Perfect Store: A comprehensive solution to manage Perfect Store programs, driving profitable execution and sustainable sales growth through unparalleled shelf intelligence.
• Dynamic Merchandising: A combination of computer vision and machine learning platforms and a scalable, national workforce to identify and correct shelf issues in real-time.
• Category Excellence: A deeper understanding of brand performance for assortment optimization, innovation planning and category growth.
• Contract Compliance: Ensures accurate execution of trade agreements in stores, promoting collaborative relationships with retail partners.

Trax's solutions are designed for both CPG manufacturers and retailers, providing customized tools for sales management, trade marketing, category management, shopper marketing, store operations and retail staffing. The platform offers real-time reports that field forces can use to close gaps and meet store targets. This data-driven approach enables users to execute and refine their strategies with precision.

For CPG manufacturers, Trax offers tools like Field Optimizer, Contract Compliance and Category Excellence to maximize their retail presence. For retailers, Trax offers solutions like Dynamic Workforce Management, eCommerce integration and Inventory Optimization to streamline operations and engage with customers.

Trax has received funding from Deutsche Bank, a sign of its commitment to innovation and growth. With a presence on the Salesforce AppExchange, Trax integrates its capabilities directly into existing workflows, making it an easy and powerful addition to businesses looking to elevate their retail strategy.

By using Trax, businesses can:

• Drive sales through optimized product placement and inventory management
• Improve shopper experiences with timely and accurate insights
• Build brand awareness and loyalty with targeted marketing efforts
• Simplify retail operations with streamlined workflows and real-time data
• Increase profitability through data-driven decision-making

Visit the Trax website to learn more about their comprehensive retail management solutions and how they can help your business succeed.

Published on July 6, 2024