dunnhumby

dunnhumby is a global leader in customer data science, retail media and analytics, dedicated to helping brands and retailers get the science of shopping right. The platform offers data science solutions to help teams work better together, to give customers more choice and to drive sustainable growth.

dunnhumby is dedicated to helping retailers use customer insights to drive business results, improving the efficiency and profitability of their operations. It helps retailers build tailored product mixes that meet customer needs, leading to higher customer satisfaction and loyalty. The platform offers a range of tools and services, including:

• Assortment Management: Building the right product mix in the right stores at the right time, based on customer purchase data.
• Category Management: Helping retailers make better decisions across assortment, merchandising, private label and price and promotion.
• Customer Engagement: Helping retailers engage with customers through targeted marketing and promotional activity.
• Price & Promotions: Helping retailers optimize pricing to create value perception without damaging profitability.
• Retail Media: Helping retailers drive profitability and customer engagement through targeted advertising.

dunnhumby works across a range of industries, including grocery retail, retail pharmacy and retailer financial services. The company helps retailers drive sustainable retail growth by using advanced customer data science to inform operations.

The platform offers a range of benefits, including:

• Improved Efficiency: Better operations and lower costs.
• Customer Satisfaction: Higher engagement and loyalty through personalized experiences.
• Revenue Growth: Higher sales and revenue through targeted marketing and promotional activity.
• Data-Driven Decision-Making: Better decision-making through customer insights.

dunnhumby has helped numerous clients achieve impressive results, including Coop Norge, which increased shopper satisfaction and app uptake by 86%, and Nestlé, which saw an 11% sales uplift through directly connecting insights and media planning.

If you'd like to learn more about dunnhumby, the platform offers resources including webinars, reports and case studies that offer a deeper look at its solutions and how they can be applied. Visit the dunnhumby website to learn more about its offerings and see how it can help you improve your retail operations.

Published on July 22, 2024