If you're looking for a replacement for AnyTrack, Hyros is a good contender. It's got advanced ad tracking and attribution technology, including a patented AI system, that offers transparency into ad performance and helps increase ROI by at least 20%. Hyros tracks conversions like sales, calls and leads, then exports that data to ad platforms for more effective targeting and cost optimization. It's good for companies with complex marketing operations, and has pricing tiers for different business sizes.
Another good option is Adtriba, which specializes in data-driven marketing analytics. It combines sophisticated statistical models and machine learning algorithms to gather data from multiple sources and offer unbiased, cross-channel attribution. Adtriba offers customer journey analysis and AI-based marketing mix modeling that can help companies understand the effect of their marketing efforts and make data-driven decisions to optimize their budget allocation and ROI.
Admetrics is an AI-based platform that optimizes e-commerce advertising performance. It offers data-driven insights for optimal budget allocation and has modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation and data activation. With its ability to connect to more than 50 shops and marketplaces and offer near-real-time data refresh, Admetrics is a good choice for e-commerce teams that need to improve their ad performance rapidly.
SegmentStream is another powerful alternative, offering AI-powered marketing measurement and media mix optimization. It helps companies optimize revenue and ROAS through predictive analytics, multi-touch attribution and media mix modeling. SegmentStream integrates with Google Analytics and Google BigQuery and offers actionable budget reallocation recommendations, so it's a good option for companies with big ad budgets.