If you're looking for a full-featured WhatsApp Business API solution that lets you personalize customer interactions and run campaigns, Gupshup is a good option. It has a lot of features, including Bot Studio for creating your own conversational flows, Agent Assist for helping agents respond to customers, Campaign Manager for planning and sending multi-channel campaigns, and Conversational AI for letting you use AI to interact with customers. Gupshup spans the customer journey, so it's good for BFSI, retail and healthcare customers.
Another option is Twilio, which offers a suite of communication APIs for SMS, WhatsApp, voice and email to personalize customer journeys and to acquire and retain customers in the most efficient way. Twilio's Customer Data Platform (CDP) and omnichannel campaigns with Twilio Engage let businesses personalize interactions and predict next-best actions. It also has strong authentication and identity services, which is why millions of developers trust it.
Wati is a specialized WhatsApp Business API solution geared for small to medium-sized businesses (SMBs). It lets you automate marketing, sales, service and support on WhatsApp with a broadcast feature for targeted campaigns and a no-code chatbot tool for automated responses. Wati integrates with a variety of systems like Zoho CRM, Shopify and WooCommerce, and offers flexible pricing plans to accommodate different business needs.
If you want to use WhatsApp Business API to improve customer satisfaction with targeted and automated messaging, VTalkz is worth a look. It uses the WhatsApp Business API to let you send personalized broadcast campaigns with customer segmentation and analytics, automated message sequences, and a shared team inbox for collaborative customer support. The platform supports use cases like abandoned cart retargeting and product review, so it can be a good way to increase customer engagement.