Question: I'm looking for a WhatsApp Business API solution that allows for personalized customer communications and campaign management.

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Gupshup

If you're looking for a full-featured WhatsApp Business API solution that lets you personalize customer interactions and run campaigns, Gupshup is a good option. It has a lot of features, including Bot Studio for creating your own conversational flows, Agent Assist for helping agents respond to customers, Campaign Manager for planning and sending multi-channel campaigns, and Conversational AI for letting you use AI to interact with customers. Gupshup spans the customer journey, so it's good for BFSI, retail and healthcare customers.

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Twilio

Another option is Twilio, which offers a suite of communication APIs for SMS, WhatsApp, voice and email to personalize customer journeys and to acquire and retain customers in the most efficient way. Twilio's Customer Data Platform (CDP) and omnichannel campaigns with Twilio Engage let businesses personalize interactions and predict next-best actions. It also has strong authentication and identity services, which is why millions of developers trust it.

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Wati

Wati is a specialized WhatsApp Business API solution geared for small to medium-sized businesses (SMBs). It lets you automate marketing, sales, service and support on WhatsApp with a broadcast feature for targeted campaigns and a no-code chatbot tool for automated responses. Wati integrates with a variety of systems like Zoho CRM, Shopify and WooCommerce, and offers flexible pricing plans to accommodate different business needs.

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VTalkz

If you want to use WhatsApp Business API to improve customer satisfaction with targeted and automated messaging, VTalkz is worth a look. It uses the WhatsApp Business API to let you send personalized broadcast campaigns with customer segmentation and analytics, automated message sequences, and a shared team inbox for collaborative customer support. The platform supports use cases like abandoned cart retargeting and product review, so it can be a good way to increase customer engagement.

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DashCX

Centralize and automate WhatsApp sales chats for teams, streamlining lead qualification, performance monitoring, and customer engagement to boost revenue and sales performance.

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Heymarket

Enhance team collaboration and customer engagement with AI-assisted messaging, shared inboxes, and personalized campaigns, driving faster response times and higher conversions.

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Respond.io

Capture and manage leads from multiple channels, automate timely responses with AI, and convert them into sales with a centralized conversation platform.

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Chat360

Deploy no-code chatbots across WhatsApp, Facebook Messenger, Instagram, and websites to deliver personalized customer experiences and automate tasks.

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Automate customer support, marketing, and commerce across multiple channels, including WhatsApp, Facebook, and Instagram, with a centralized, no-code workflow builder.

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Sendbird

Build customizable messaging experiences across multiple channels, including chat, SMS, voice, and video, with scalable APIs and SDKs for seamless customer engagement.

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Manychat

Automate two-way conversations across Instagram DM, Facebook Messenger, and SMS with unlimited custom flows, AI-powered tools, and targeted customer segmentation.

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WhatsHook

Automate WhatsApp messages with precision, using smart autoreplies, rich media, and contact management to respond quickly and consistently to customers.

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Suku WA

Automate customer interactions 24/7 with AI-driven responses, reducing support costs and ensuring timely engagement and satisfaction.

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Simla

Manage customer interactions across WhatsApp, Facebook, Instagram, and websites in one interface, automating responses with AI-powered chatbots.

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Crisp

Centralize conversations, automate processes, and offer personalized support with a shared inbox, CRM, chatbot, and co-browsing features in one business messaging platform.