charles

charles is a European WhatsApp marketing platform that's designed to help businesses generate revenue and keep customers. With a focus on profitability, efficiency and GDPR compliance, charles enables brands to use WhatsApp for marketing that's engaging, efficient and profitable.

charles combines software with expert help to optimize revenue per conversation (RPC). The platform is geared for medium to large businesses looking to expand their WhatsApp marketing. Among charles' features are:

• Journeys: Use an open, drag-and-drop canvas to automate WhatsApp conversations and marketing.
• Campaigns: Launch interactive WhatsApp campaigns to reach your audience and get a high open rate and ROI.
• Commerce: Connect your online store to WhatsApp so you can sell and upsell products directly in the chat.
• Conversations: Manage chats, assign tasks and work with others using a lightweight and intuitive interface.
• Chat-ins: Get thousands of customers into your WhatsApp chat with branded, GDPR-compliant website widgets.
• Integrations: Connect with a range of technologies, including Emarsys, Zendesk and Shopify.

charles also offers a lot of expertise to help businesses get the most out of RPC. The company, founded in 2020, has a network of expert partners and a success team with a high rating for support.

charles charges a tiered fee, with costs depending on the number of conversations and the fees of the WhatsApp Business Solution Provider (BSP) that businesses use. Businesses can estimate their revenue by multiplying the number of sales and marketing conversations by revenue per conversation.

charles is geared for brands that want to capitalize on the revenue potential of WhatsApp marketing. It offers a range of tools to build richer brand experiences, including quizzes and product finders, competitions and more. It's designed to be GDPR compliant, and its success team offers more than just support. It's designed to help businesses generate revenue and retention through personalized interactions.

Businesses can get started by finding the best WhatsApp Business Solution Provider (BSP) for their needs and signing up with charles for a smooth integration. The company offers resources, including a knowledge center and guide to WhatsApp costs, to help businesses get the most out of their WhatsApp marketing.

Published on July 2, 2024