Question: Can you recommend a WhatsApp marketing platform that helps businesses increase revenue and customer engagement?

If you're looking for a full-featured WhatsApp marketing platform to increase your business's revenue and customer loyalty, Gupshup is a top option. It includes a range of tools, such as Bot Studio for creating personalized conversational flows and Campaign Manager for launching multichannel marketing efforts. With support for more than 30 messaging channels and integration with important systems, Gupshup is used by businesses in industries like BFSI and retail to increase customer lifetime value and lower service costs.

Another contender is charles, geared for midsize and larger businesses. It includes automated conversations with Journeys, interactive engagement with Campaigns, and sales directly in WhatsApp through its Commerce tool. With broad integration support and a success team to help you get the most out of the service, charles can help you increase revenue per conversation and keep customers loyal with personalized interactions.

For smaller and medium-sized businesses, Wati offers an easy-to-use service to automate marketing, sales, service and support on WhatsApp. Highlights include targeted broadcast campaigns and a no-code chatbot tool. Wati integrates with tools like Zoho CRM and Shopify, so you can easily manage and scale your customer interactions.