Question: How can I track and attribute revenue to specific marketing activities and channels?

If you want to measure and attribute revenue to marketing activities and channels, Dreamdata is a strong contender. This B2B Revenue Attribution Platform collects and cleans revenue data, offering a transparent and actionable view of what drives revenue. It offers advanced features like automated data modeling, multiple analytical tools and immediate access to pre-trained data models. It's designed to help B2B marketing teams optimize go-to-market strategies by attributing revenue to pipeline activity.

Another option is Lifesight, a unified marketing measurement platform that offers actionable data and AI-powered insights. It includes a Triangulation Framework for measuring marketing effectiveness across online and offline channels, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. Lifesight also connects to many marketing and sales touchpoints, making it a good choice for a variety of industries, including e-commerce and B2B SaaS.

If you prefer a more data-centric approach, Adtriba offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. It automatically collects data from sources like social media, paid search and offline channels. Adtriba combines sophisticated statistical models and machine learning algorithms to help businesses understand the true impact of their marketing efforts and make data-driven decisions.

Also worth a look is HockeyStack, an all-in-one command center for B2B revenue teams, that offers a single source of truth for marketing and sales activity. It includes modern attribution, buyer journeys and account-level insights to optimize pipeline generation and sales. HockeyStack connects to a variety of platforms and is designed for data-driven decision-making, offering insights into pipeline growth and revenue.