Question: How can I target in-market buyers with personalized ABM campaigns based on their stage in the buyer journey?

If you want to target in-market buyers with personalized ABM campaigns tailored to their place in the buyer journey, Demandbase is a great option. It's a full Go-to-Market platform that includes Account-Based Marketing (ABM) software, B2B advertising and B2B data. Account-Based Experience (ABX), Predictive Analytics and Personalization capabilities let you interact with accounts at any stage of the buyer journey, automate marketing and sales tasks and measure engagement at the account level.

Another top contender is 6sense. This Revenue AI-powered platform is geared to create, manage and convert pipeline as much as possible. It finds in-market accounts, crafts personalized messages and automates meeting qualification and booking. With advertiser, intent data, conversational email and predictive models, 6sense lets you create audiences centrally and drive revenue by engaging with target accounts at the right time.

Albacross is also a good option. The platform offers first-party Intent Data to help you understand your audience, find high-value prospects and enrich customer records. It reveals hidden demand and spots real-time buying intent. With integrations with many marketing and sales tools, Albacross helps businesses uncover previously unknown demand and drive revenue growth by targeting in-market buyers.