For targeting specific audiences on social media, Proximic is a great option. The platform uses AI-powered contextual intelligence to maximize audience engagement and monetization without relying on user identifiers. It includes predictive audiences, contextual targeting, and customizable segments, making it a good fit for media buyers and sellers across video, web display, mobile and other formats.
Dstillery is another good option, using AI technology to build custom audiences for ad campaigns. It's focused on ID-free technology, gathering browsing behavior data to target people accordingly. The platform includes custom audience solutions for awareness, consideration and direct response, as well as tools like Audience Brief Genius to optimize campaigns and reach marketing goals.
Resonate offers a single view of more than 230 million profiles and 2 billion devices through AI. It offers predictive data, intent signals and psychographics to help businesses make data-driven marketing decisions. The platform is particularly good for industries like health and wellness, financial services and ESG, helping businesses understand their customers better and target them accordingly.
Delve AI automates creation of buyer personas using data from Google Analytics, customer/CRM and social media. It offers options like Live Persona, Customer Persona, Social Persona and Competitor Persona to help businesses develop targeted marketing strategies and optimize customer engagement across a range of industries.