HubSpot is a general-purpose AI-infused customer service platform that spans marketing, sales and customer service. It includes tools for lead generation, pipeline management, customer retention and content publishing. With its wide range of integration abilities and 24/7 customer support, HubSpot is good for companies large or small, in any industry.
Another powerful option is ActiveCampaign, which offers personalized email marketing, automation and sales engagement tools. It's got more than 900 native integration with tools like Shopify and Salesforce, and includes omnichannel marketing, content creation and advanced analytics. ActiveCampaign is good for companies that want to centralize customer interaction across many industries.
If you want to personalize customer journey experiences, Adobe Marketo Engage is a powerful marketing automation tool. It offers AI-powered marketing automation, predictive audiences and personalized experience automation. Marketo Engage is geared for B2B marketing, helping companies attract, segment and nurture customers through their lifecycle.