Question: I need a way to measure the performance of my cross-platform ad campaigns in real-time, can you suggest a tool?

If you need a system to measure the performance of cross-platform ad campaigns in real-time, InMarket is a good option. The company offers audience targeting, activation, attribution and analytics services. It offers real-time optimization, Comscore-Verified Data for better accuracy and customizable reporting to help you optimize your campaigns and get more out of your data. InMarket has been used by several brands, including STIHL and Bob Evans Farms.

Another good option is AnyTrack, which is good for real-time ad tracking and attribution across multiple channels like Facebook and Google Ads. The system can accommodate different marketing strategies and includes features like unified ad tracking, real-time audience tracking and marketing automation. One-click integrations with e-commerce sites like Shopify and WooCommerce make it easy to track conversions and optimize campaigns.

Admetrics is also a good choice. The AI-powered system is geared for optimizing e-commerce advertising, offering data-driven insights for budgeting and rapid decision-making. With modules for business intelligence, marketing mix modeling and data activation, Admetrics can help you understand customer behavior and optimize return on investment with machine learning algorithms.

If you want to go even more AI-heavy, LoopMe offers real-time measurement and optimization of consumer sentiment. Its AI technology, PurchaseLoop, optimizes media campaign performance, and its Intelligent Marketplace and Creative Studio modules deliver ads and keep them engaging. LoopMe's system is designed to optimize brand advertising results and offers insights into consumer behavior.