If you want a platform that uses purchase data to target customers with ads and measure campaign results, Cardlytics is a good choice. It offers a comprehensive view of consumer spending through partnerships with big banks, so companies can target ads and track results. The company's native ads are built into banks' digital channels, and it offers purchase intelligence analysis and sales impact reporting.
Another good choice is Criteo, which offers an all-encompassing Commerce Media Platform. The platform uses the world's largest set of commerce data to help advertisers, retailers and publishers activate and monetize audiences across different shoppable moments. Criteo's technology includes AI optimization, predictive bidding and dynamic creative optimization, so it's a good choice for managing and measuring campaigns.
Moloco also offers machine learning-based advertising technology. Its platform helps businesses of all sizes grow by using first-party data to acquire new users and monetize existing ones. With solutions for user acquisition, performance advertising and streaming platforms, Moloco offers scalable user acquisition and monetization capabilities, along with real-time data optimization to improve performance and profitability.