Question: Looking for a profit optimization tool that can help me understand price elasticity and measure the ROI of promotional spend.

If you're looking for a profit optimization tool to help you understand price elasticity and measure the ROI of promotional spend, Intelligems could be a good choice. The tool, designed for e-commerce businesses like Shopify merchants, is designed to help businesses maximize profit by optimizing content, prices, discounts and shipping rates. It includes A/B testing for website elements and promotion tracking so you can better understand price elasticity and ROI.

Another good candidate is ProfitMetrics, an information retrieval system focused on optimizing advertising channels. It pulls profit data from Google Ads, Facebook Ads and Google Analytics into a real-time profit dashboard. ProfitMetrics can help businesses cut ad spending by finding unprofitable ads and ad campaigns, and it says businesses can cut ad spending by up to 60% without reducing sales.

Lifesight offers a unified marketing measurement platform with data you can act on and AI-powered insights. Its Triangulation Framework lets you measure marketing effectiveness in online and offline channels, and Goal Setting and Forecasting tools help you optimize campaigns for better ROI. The platform integrates with many marketing and sales channels and includes advanced simulation tools for planning and forecasting.

Last, SegmentStream is an AI-powered tool for better marketing measurement and media mix optimization. It combines predictive analytics, multi-touch attribution and incrementality measurement to help you make data-driven budget decisions. SegmentStream offers automated cross-channel marketing reporting and actionable budget reallocation recommendations so you can measure true incremental ROAS and optimize marketing accordingly.