If you're looking for a platform that helps advertisers target the right audience without invading privacy, Proximic is a good contender. Proximic uses AI contextual intelligence to boost engagement and monetization without requiring user identifiers. It offers features like predictive audiences, ID-free targeting and customizable segments that can help both media buyers and sellers achieve incremental reach and efficiency.
Another good option is Optable, an end-to-end data clean room platform for privacy-first advertising. Optable offers identity management, data collaboration and activation tools to manage audience data in the post-cookie era. It includes a DMP for modern audience data management and a Privacy Sandbox for Chrome users, ensuring privacy-first audience targeting.
Permutive is another option. The company's platform lets publishers get the most value out of their audience while protecting consumers' privacy. It includes edge processing for sensitive data processing on users' devices and real-time reporting for campaign analysis. Permutive lets publishers increase ad revenue and build better relationships with advertisers with more precise, cookieless targeting.
If you prefer a more customizable approach, AdFixus offers a privacy-first platform using anonymous federated identity to link customers without personal data. With features like AdFixus Identify for assigning visitor identities across domains and AdFixus Match for real-time event targeting, AdFixus lets businesses protect privacy while still running marketing campaigns.