Question: I need a solution that can help me create personalized marketing campaigns based on user behavior and interests, any recommendations?

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Braze

If you're looking for a way to personalize marketing campaigns based on user behavior and interests, Braze is a good choice. It uses AI to orchestrate personalized, real-time interactions across channels like email, mobile app, SMS, WhatsApp and web messaging. The Sage AI system in the platform learns brand behavior, creates on-brand content and optimizes marketing campaigns. It also offers journey orchestration and cross-channel messaging, and is used in industries like retail and finance.

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Personyze

Another good option is Personyze, an all-in-one personalization platform that uses machine learning and behavioral targeting. It offers dynamic cross-channel experiences with tools for landing pages, email drip and apps. Among its features are customizable product recommendations, AI-based email personalization and behavioral targeting. It can be integrated with tools like Segment, WordPress, Shopify and Magento, and offers a free trial so you can test it.

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Marketing Cloud Personalization

If you're a big company looking to automate and optimize your marketing, Marketing Cloud Personalization from Salesforce could be a good choice. The AI-powered system offers insights into customer behavior to personalize marketing experiences across the web, email and mobile apps. It includes features like personalized content and offers, segmentation and A/B/N testing, and is geared for large enterprises that want to improve customer engagement and measure campaign results.

Additional AI Projects

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Optimove

Unifies customer data, orchestrates multichannel communications, and leverages AI optimization to deliver personalized marketing campaigns that drive results.

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Adobe Marketo Engage

Orchestrates and personalizes customer journeys across multiple channels, leveraging AI to automate and optimize marketing activities, improve lead management, and enhance customer experiences.

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Bluecore

Unlock previously untapped customer data to run one-to-one campaigns, driving immediate revenue through personalized marketing across multiple channels.

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Dynamic Yield

Creates unique, algorithmically matched content, products, and offers for each customer across multiple digital touchpoints, driving revenue and loyalty.

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Blueshift

Centralize customer data, automate marketing decisions, and deliver personalized experiences across channels in real-time with AI-driven decisioning and predictions.

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Fanplayr

Unifies customer data to create personalized multichannel experiences, increasing conversion rates and customer engagement through AI-driven segmentation and targeting.

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Optimove

Unifies customer data into a single view, enabling personalized marketing experiences and AI-driven optimization across multiple channels.

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Bloomreach

Unifies customer and product data with AI to deliver personalized marketing, product discovery, and content experiences across channels.

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RTB House

Leverages Deep Learning to build targeted marketing campaigns with dynamic ad formats, maximizing sales potential and brand loyalty at all funnel stages.

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Mapp

Capture customer data, analyze with AI, and launch targeted marketing campaigns across channels with advanced personalization and automation.

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Clinch

Delivers highly personalized ads across multiple channels, optimizing message, timing, and audience with AI-powered ad serving and creative automation tools.

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Marketing Cloud Engagement

Delivers personalized marketing and automated journeys across channels, orchestrating every touchpoint for a consistent brand message and unique customer experience.

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Marketing Cloud

Unify customer data and analytics to run smarter, personalized campaigns across every interaction, driving increased ROI, customer value, and engagement.

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Insider

Combines customer data from multiple sources to build comprehensive profiles, predict behavior, and personalize experiences across multiple channels.

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MoEngage

Personalize omnichannel marketing efforts with AI-optimized interactions, maximizing ROI and delivering tailored customer experiences across multiple touchpoints.

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Appier

Predicts and targets high-lifetime-value users, automates campaigns, and optimizes conversions with AI-powered tools for enhanced marketing performance and customer experiences.

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Jivox

Jivox delivers personalized, dynamic ads in real-time across multiple touchpoints, driving sales and revenue growth.

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Dotdigital

Centralizes and enriches data, providing actionable insights to inform creative campaigns, and automates cross-channel marketing experiences with advanced machine learning algorithms.

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Fresh Relevance

Create seamless, revenue-driving experiences across multiple touchpoints with personalized content, driven by customer identity, seasonal events, and lifecycle stages.

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Breinify

Automates omnichannel consumer engagement, driving conversions and revenue through strategic personalization across multiple channels and content formats.

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PersonaClick

Predict customer behavior and deliver seamless, omnichannel experiences with advanced segmentation, A/B testing, and real-time personalization capabilities.