If you're looking for a way to personalize marketing campaigns based on user behavior and interests, Braze is a good choice. It uses AI to orchestrate personalized, real-time interactions across channels like email, mobile app, SMS, WhatsApp and web messaging. The Sage AI system in the platform learns brand behavior, creates on-brand content and optimizes marketing campaigns. It also offers journey orchestration and cross-channel messaging, and is used in industries like retail and finance.
Another good option is Personyze, an all-in-one personalization platform that uses machine learning and behavioral targeting. It offers dynamic cross-channel experiences with tools for landing pages, email drip and apps. Among its features are customizable product recommendations, AI-based email personalization and behavioral targeting. It can be integrated with tools like Segment, WordPress, Shopify and Magento, and offers a free trial so you can test it.
If you're a big company looking to automate and optimize your marketing, Marketing Cloud Personalization from Salesforce could be a good choice. The AI-powered system offers insights into customer behavior to personalize marketing experiences across the web, email and mobile apps. It includes features like personalized content and offers, segmentation and A/B/N testing, and is geared for large enterprises that want to improve customer engagement and measure campaign results.