Question: I need a tool that allows me to personalize marketing campaigns at scale using WhatsApp to increase brand presence and engagement.

If you're looking for a system to customize and amplify your marketing campaigns on WhatsApp, Bird is definitely worth a look. It's used for more than 5 trillion messages per year on Email, SMS and WhatsApp, and is billed as a next-gen CRM system. Bird's features include Grow, Optimize Conversion, Drive Retention, Customer Data Platform and WhatsApp APIs designed to let big brands manage customer interactions and personalize marketing at large scale. The system also can handle one-click checkouts in conversations and more than 160 currencies, so it's good for businesses that want to market, sell and pay people at large scale.

Another good option is Gupshup, a conversational engagement platform with AI-powered chatbots on 30+ messaging channels, including WhatsApp. Gupshup features include Bot Studio for designing custom conversational journeys, Agent Assist for boosting agent productivity, and a Campaign Manager for sending multi-channel campaigns. It's good for BFSI, retail and healthcare customers, and more than 45,000 brands use it to send more than 10 billion messages per month.

If you're already in the Salesforce universe, Marketing Cloud Engagement is worth a look. It's a Salesforce platform for personalized marketing and automated customer journeys across multiple channels, including WhatsApp. It's got features like email marketing with AI-powered decision-making, content creation with a drag-and-drop interface, and cross-channel analytics with built-in dashboards. That makes it a good option for companies trying to maximize customer lifetime value and unify customer engagement across marketing, service and sales.

Last is Braze, a customer engagement platform that uses AI to orchestrate personalized, real-time interactions across multiple channels, including WhatsApp. Its features include data activation, journey orchestration and cross-channel messaging, designed to optimize onboarding, increase engagement and reduce churn. The system is designed to be scalable and secure, with features to ensure compliance with privacy and security regulations around the world.