Zeta Global offers a comprehensive suite of solutions that combines identity, intelligence, and activation to deliver personalized customer experiences and maximize marketing ROI. The platform includes data management for unifying customer data, personalized email marketing, and optimized paid media campaigns. It uses AI-powered recommendations to target known and anonymous users, create look-a-like audiences, and support omnichannel marketing goals.
Another robust option is Marketing Cloud, which provides a Customer Data Platform for unified data activation, Marketing Analytics for campaign optimization, and Marketing AI for continuous improvement. The platform enhances customer engagement, increases customer lifetime value, and boosts marketing ROI through cross-channel personalization and AI insights.
For a platform that focuses on AI-powered personalization, Insider stands out. Insider aggregates customer data, uses AI to predict behavior, and offers 360° customer profiles, predictive behavior analysis, and omnichannel personalization. It integrates with over 100 data sources and touchpoints, making it a powerful tool for driving growth and revenue through highly personalized customer experiences.
Lastly, MoEngage is an insights-led customer engagement platform that optimizes interactions using AI. It provides customer insights and analytics, omnichannel communication, and real-time transactional alerts. MoEngage is designed for scalability and offers various features tailored for enterprise-level brands across industries, helping improve engagement and ROI through targeted campaigns.