Question: Can you recommend a platform that simplifies the process of creating multi-touch attribution across different channels?

If you're looking for a platform that makes it easier to set up multi-touch attribution across multiple channels, Adtriba is worth a look. It provides unbiased, cross-channel multi-touch attribution and unified marketing measurement. The company's platform uses sophisticated statistical models and machine learning algorithms to automatically gather data from multiple sources, including social media, display ads, paid search and more. Adtriba's two main products, Adtriba Core and Adtriba Sphere, are designed to help businesses optimize their marketing spend and make data-driven decisions to maximize marketing ROI.

Another good choice is Northbeam, a marketing intelligence platform that uses machine learning models for multi-touch attribution and media mix modeling. It assigns conversion values to marketing touchpoints based on real-time conversion data and customizable attribution models. Northbeam also offers creative analytics that offer detailed insights into individual creative assets with first-party data integration and advanced search capabilities. The platform is designed to help businesses understand what customers are doing and how campaigns are performing, ultimately optimizing marketing spend and driving revenue growth.

For a more general marketing measurement and media mix optimization tool, check out SegmentStream. This AI-powered platform combines predictive analytics, multi-touch attribution and media mix modeling to help businesses optimize revenue and return on ad spend. SegmentStream offers automated cross-channel marketing reporting and AI-driven attribution, making smarter budget decisions easier. It can integrate with a variety of data sources, including Google Analytics and Google BigQuery, and offers customizable dashboards and filtering options.

Last, Wizaly offers a powerful marketing attribution and analytics platform that offers a single customer view by gathering and linking all touchpoints across different platforms. It includes data centralization, graph identity resolution for accurate attribution, and media mix modeling for budget optimization. Wizaly's algorithmic attribution models assign the true value of touchpoints, and its privacy-first tracking ensures compliance with regulations like HIPAA and GDPR. The platform is designed to offer fast time-to-value with easy integration and scalable solutions that grow with businesses.