If you're looking for a tool to help you optimize your media mix and discover new business opportunities, MediaRadar is definitely worth a look. It offers cross-format insights to help media planners, sellers and buyers make better decisions. With 4 million brands' advertising reviews and daily updated in-depth product category analysis, MediaRadar lets you build targeted pitches and optimal media mixes. It's best suited for ad tech media sales, trade/B2B media sales, consumer media sales, media buying and media planning.
Another good option is SegmentStream, an AI-powered marketing platform that can help you optimize revenue and ROAS by making data-driven budget decisions. It uses predictive analytics, multi-touch attribution, media mix modeling and incrementality measurement to automate cross-channel marketing reporting and provide actionable budget reallocation recommendations. The platform allows businesses to measure true incremental ROAS and scale ad spend with confidence.
For a single marketing measurement solution, check out Lifesight. The platform offers actionable data and AI-driven insights to help you maximize ROI. It includes features like the Triangulation Framework for measuring marketing impact across online and offline channels and Incrementality Intelligence for optimizing campaigns. Lifesight is used across e-commerce and B2B SaaS industries and integrates with multiple marketing and sales channels.
Last but not least, Criteo's Commerce Media Platform could be helpful if you want to activate and monetize audiences across different shoppable moments. It uses AI to optimize campaigns and has a large set of commerce data to deliver richer consumer experiences. With solutions for commerce growth, retargeting, and more, Criteo helps businesses succeed through commerce media. It handles a massive volume of daily active users and running events, continually improving its engine to deliver better campaign performance.