Question: How can I measure the success of my marketing campaigns and compare them to my competitors?

Competely is an AI-based competitive analysis tool that can give you detailed insights into your competitors across marketing, product, pricing, audience and customer sentiment. That can free up your time by automating tedious research and offering industry-agnostic insights that grow with your business.

Lifesight is a unified marketing measurement platform that offers actionable data and AI-driven insights to help you make better decisions and get the most out of your marketing spend. It includes features like a Triangulation Framework for tracking marketing results across online and offline channels and Goal Progress Tracking to track marketing-driven business KPIs.

Marketing Cloud Intelligence by Salesforce makes marketing data easier to understand and optimizes campaigns across multiple channels with automated reporting and a single view of marketing data. It integrates with more than 170 vendors through a library of API connectors and offers AI-powered Einstein Insights to help you find opportunities to improve KPIs. It's geared for companies with complex marketing operations.