Question: Is there a marketing platform that can help me identify and target high-value customers and increase revenue?

Demandbase is an all-purpose Go-to-Market (GTM) platform that includes Account-Based Marketing (ABM) software, B2B advertising and B2B data. It offers Account-Based Experience (ABX) for targeting accounts across the buyer journey, Sales Intelligence for company and contact details, and Predictive Analytics for spotting likely buyers. Demandbase also offers Orchestration to automate marketing and sales work and Analytics for tracking engagement at the account and buying group levels.

Another strong contender is 6sense, an ABM platform using Revenue AI. It's designed to generate the most pipeline and convert that pipeline into revenue by finding in-market accounts, crafting personalized messages and automating meeting qualification and booking. The platform includes a best-in-class B2B database, AI-generated email responses and accurate predictive models to reach target accounts at the right time.

If you prefer a more marketing automation-oriented approach, Adobe Marketo Engage offers powerful marketing automation tools to orchestrate and personalize customer journeys across many different touchpoints. It includes marketing automation, account-based marketing, lead management, email marketing and multi-touch attribution. It's a good choice for B2B marketing and for companies with bigger deals or high-value accounts.

And Albacross offers first-party Intent Data capabilities to help companies understand their audience, find high-value prospects and augment customer records. It includes features like real-time buying intent detection and targeting in-market buyers, and integrates with tools like Salesforce and LinkedIn to help you optimize your marketing and sales.