If you want to squeeze as much as you can out of your Klaviyo data and get more out of your marketing with advanced attribution and user identification, Kluvos is a strong contender. Kluvos offers a sophisticated attribution and user identification system that helps ecommerce businesses get a more detailed view of customer journeys and marketing channel performance. It integrates with Klaviyo to track full customer journeys and identify returning users even when Safari ITP/iOS14.5+ limits strip away data. That can lead to a big revenue boost by understanding how customers interact across devices and marketing channels.
Another top contender is SegMetrics, which connects data from multiple marketing tools to optimize every stage of the sales funnel. SegMetrics offers features like lifetime value attribution, order value maximization and people-centric segmentation. It offers advanced ad attribution and funnel optimization with integrations with more than 90 marketing tools, so customers can visualize customer journeys and make data-driven decisions to improve ROI.
Attribution offers a multi-touch attribution platform that offers a single view of marketing performance across multiple ad platforms and software. It automates connections to tools like Meta, Facebook, Google and Salesforce, then uses machine learning algorithms to build custom attribution models. The platform is designed to help marketers allocate budgets more effectively, make data-driven decisions and improve their return on ad spend, so it's a good fit for those trying to optimize omni-channel marketing.
For Shopify merchants, Polar is an all-in-one analytics platform that connects to more than 45 sources, including Klaviyo. It offers pre-built ecommerce dashboards, automated KPI calculations and server-side tracking. Polar offers features like first-party attribution, Conversion API Enhancer and an AI Assistant for generating custom reports, which can help optimize customer acquisition, retention and merchandising strategies.