If you want to maximize customer lifetime value through targeted promotions and support, two big names are worth a look. Optimove is a customer-centric marketing platform that aggregates customer data for personalized and targeted marketing campaigns. It offers a range of tools, including a real-time Customer Data Platform, multichannel decisioning, AI optimization and native marketing channels. Optimove has been shown to increase customer lifetime value by an average of 33% and can be used in a variety of industries including iGaming, Retail and Social Games.
Another good option is Bluecore. This platform helps retailers generate revenue by using customer data to send personalized one-to-one marketing campaigns across many channels. It uses predictive AI models based on real-time behavior to offer 1:1 recommendations and offers. Bluecore automates campaigns across email, site, SMS and paid media to boost both short-term revenue and long-term customer lifetime value.
If you prefer a more AI-infused approach, check out Appier. The company offers a range of tools for marketing, customer experience and performance optimization across multiple channels. That includes user acquisition, campaign automation, conversion optimization, AI personalization and conversational marketing. Appier says its tools have helped gaming, e-commerce and financial services companies boost user acquisition rates by up to 300% and conversion rates by up to 200%.
Last, Retail Rocket is a retention management platform that uses advanced mathematical models and customer segmentation to develop customer retention strategies. It includes tools like a campaign management system, customer intelligence platform, AI personalization engine and online merchandising. The platform is designed to increase customer retention and loyalty by using data insights and targeted marketing campaigns, making it a good option for increasing customer lifetime value.