Question: I'm looking for a solution that improves media performance while minimizing carbon footprint in programmatic ads.

Greenbids is a comprehensive programmatic advertising solution that builds sustainability into the entire value chain. Using advanced machine learning technology, it reduces ad carbon footprint by an average of 36% and improves media performance by 27%. The platform is designed to reduce the environmental impact and improve ad selection.

Another option is Yieldmo, which provides a programmatic exchange that combines privacy-compliant contextual data and machine learning to optimize ad inventory. Yieldmo's real-time curation system ensures that ad inventory is matched to specific campaign goals, delivering strong results and maximizing media performance across a range of formats like video, native and display.

If you're interested in AI-based solutions, inPowered connects to DSPs and Native Advertising channels to significantly boost campaign performance. It uses custom bidding models trained on impression-level data and proprietary engagement data to optimize media efficiency, making it a great option for agencies and brands looking to maximize their ROI.