Greenbids

Greenbids addresses the environmental harm of programmatic advertising by building sustainability into every step of the supply chain. Using machine learning technology, Greenbids seeks to reduce waste and improve media performance, helping to drive the decarbonization of digital advertising.

Among Greenbids' features are:

• Carbon Footprint Reduction: Using AI to reduce carbon impact of ads by an average of 36%.
• Media Effectiveness Improvement: Increasing media effectiveness by an average of 27%.
• Informed Ad Selection: Identifying the most important driver of display programmatic ad selection, which accounts for more than 60% of campaign emissions.

By tackling the enormous carbon emissions that programmatic advertising causes (about 2.6 million tons per year in five major economies), Greenbids offers a new way for advertisers and publishers to promote and monetize their businesses more sustainably. Whether you want to cut carbon emissions or boost media performance, Greenbids offers a suite of tools for those looking for greener digital ad options.

Pricing isn't disclosed, but you can schedule a demo through the website to learn more about the service.

Published on June 28, 2024