Question: How can I make my display ads more sustainable and reduce emissions in my digital campaigns?

If you want to green your display ads and lower emissions in your digital marketing campaigns, Greenbids is a good option. The programmatic advertising platform uses machine learning technology to reduce ad carbon footprint by an average of 36% while improving media performance by 27%. It also offers a detailed breakdown of campaign emissions so you can see exactly where you need to cut back.

Another good option is AdQuery, which uses AI to optimize brand awareness and engagement. AdQuery focuses on contextual targeting and brand safety to ensure ads are shown in context and in a safe environment. Its eco-friendly option, Q-ECO, can also help reduce the carbon footprint of your digital campaigns.

For a complete advertising ecosystem, check out AIDEM. The platform offers a trusted advertising supply chain that can reach planet-scale audiences and optimize supply paths. With AI-powered anti-fraud technology and a focus on cookieless targeting, AIDEM offers a secure and efficient advertising experience while promoting transparency and compliance.