Question: Are there any tools that use AI to optimize ad selection and reduce waste in programmatic advertising?

If you're looking for tools that use AI to optimize ad selection and reduce waste in programmatic advertising, Greenbids is a standout solution. It leverages machine learning to cut ad carbon footprint by 36% and increase media performance by 27%. Greenbids offers a broad range of tools for advertisers and publishers to promote and monetize more sustainably, making it a great option for reducing environmental impact.

Another powerful option is Instreamatic, an AI-powered platform that optimizes audio and video ads for maximum relevance and ROI. It offers advanced personalization, automated A/B testing, and ad concept generation, which can significantly improve brand metrics and ad performance. This platform is particularly effective for industries such as QSR and automotive, offering a unique revenue stream for publishers through contextual ads.

InPowered connects to DSPs and Native Advertising channels to boost campaign performance up to 300%. It uses custom bidding models and AI-generated creatives to optimize media efficiency and maintain creative control. This platform is highly effective for maximizing advertising ROI, even as third-party cookies are phased out.

For a more focused approach on measuring and optimizing ad attention, consider the Attention Intelligence Platform. This platform measures and optimizes attention on ads, using real-time optimization and advanced AI models trained on eye-tracking data. It provides clear reporting and seamless integration into programmatic workflows, helping advertisers refine their strategies and drive better returns on investment.