If you're looking for an ad platform with green options to lower your campaign's CO2 emissions from online ads, Greenbids is a great option. This programmatic advertising service builds sustainability into the entire supply chain, using machine learning technology to reduce ad carbon footprint by an average of 36%. It also boosts media performance by 27%. Greenbids also offers tools to explain ad choices and spotlight the top factors behind emissions for a campaign. It's a full suite of tools for advertisers and publishers to promote and monetize their business more sustainably.
Another contender is AdQuery. It's an end-to-end digital campaign service using AI and has an environmentally friendly option called Q-ECO. AdQuery offers high brand safety and anti-fraud technology through its own tools like SEMTEQ and QOPS. The company also offers campaign management tools for data collection, targeting and audience segmentation, making it a strong option for advertisers and publishers trying to reduce their carbon footprint.
For companies trying to control their carbon footprint and reach net-zero emissions, Faradai offers a carbon intelligence platform with a personal AI Sustainability Advisor. It's based on global sustainability standards like SASB, GRI and CDP so you can get a true picture of emissions and find out where to cut. Faradai automates ESG reporting to ensure compliance with the frameworks, so it's a good option for companies trying to navigate their sustainability journey.