Question: How can I improve the accuracy of my customer data and get more insights from it for my e-commerce business?

If you want to get a better handle on your customers' data and get more out of your e-commerce business, mParticle is worth a look. Its Customer Data Platform offers a unified view of each customer across all touchpoints, with real-time data quality and governance controls alongside AI-powered insights and predictions for conversion, retention and time-to-monetization. The platform also integrates with more than 300 marketing and analytics tools and has data governance with user privacy controls, making it a good choice for companies of all sizes.

Another top contender is Treasure Data, a Gartner Magic Quadrant for Customer Data Platforms leader. It can build a single customer profile from historical and real-time behavior and from AI-generated predictions. That can help businesses overcome data silos and boost sales and efficiency. Treasure Data offers global deployment, strong data governance and compliance tools, and can help businesses achieve major business growth.

If you're concerned about privacy, check out Lytics. This composable customer data platform is geared for enterprises that need a private way to manage, unify and activate customer data. It includes generative AI integration for advanced audience creation, a composable architecture for flexibility, and data clean room functionality. Lytics integrates with Google Cloud and offers multiple deployment options to accommodate different privacy and compliance requirements, all in an effort to help you unlock the power of customer data while measuring performance and security.

Tealium is another broad customer data platform that captures and manages data in real time, giving you a unified view of each customer across all touchpoints. It also offers real-time data integration, AI integration and prebuilt integration with more than 1300 systems and tools. Tealium puts data privacy and security first, helping businesses better understand their customers and drive growth with data-driven insights that work for loyalty and acquisition.