If you're looking for a digital marketing platform that can reach customers around the globe and automate workflows to target specific groups, SQREEM is worth a look. The end-to-end platform uses AI to optimize audience targeting, media planning and campaign delivery. It's available in 78 countries, with in-house data capture and activation infrastructure, and automates workflows for brands, agencies, healthcare and science industries. SQREEM's suite of tools includes ad targeting, market insights and media supply chain automation, making it a good option for companies that want to better engage customers while cutting costs.
Another option is Adobe Marketo Engage, which lets companies orchestrate and personalize customer journeys across many different customer touchpoints. The platform includes marketing automation, account-based marketing, lead management and personalized experience automation. It's designed to let companies quickly launch campaigns, synchronize marketing and sales activities and integrate with other Adobe tools like Adobe Real-Time CDP and Adobe Analytics. That makes Adobe Marketo Engage a good option for B2B marketing that requires detailed measurement and efficient customer interactions.
If you want a platform that centralizes and enriches customer data for personalized marketing, Dotdigital could be a good option. It's got a broad range of tools for email marketing, SMS marketing, website personalization, retargeting and push notifications. It spans more than 200 countries and offers a single customer view with behavior, intent and preference data. It breaks down data silos with integrations with a variety of ecommerce and CRM systems.
Last, Blueshift marries customer data with AI-powered decision-making to deliver marketing campaigns across multiple channels. It includes a Customer Data Platform for creating detailed customer profiles, AI-Powered Decisioning for automating marketing workflows and Cross-Channel Delivery for managing customer journeys. With real-time AI analysis of customer behavior and intent, Blueshift helps marketers segment audiences and make decisions, and it's a good option for marketers who want to improve their return on investment.