For a full-featured digital campaign management system, Smartly is a good example of an end-to-end platform that uses AI to automate and optimize campaigns across multiple digital channels. It comes with suites like Creative, Media and Intelligence that offer features like predictive budget allocation, dynamic creative optimization and actionable insights. It's designed to streamline workflows and improve efficiency for agencies and marketing teams.
Another strong contender is Verve DSP, a flexible programmatic buying suite that accommodates a broad range of media formats and buying models. It also includes AI-powered optimization and privacy-first audiences, making it a good option for brands and agencies looking for more control. The platform is designed to ensure responsible and efficient advertising with features like smart tagging and cookie-less tracking.
Metadata offers a marketing automation platform that automates manual tasks and optimizes campaigns across multiple channels. It includes automated budget pacing, real-time adjustments and integration with CRM systems and other marketing platforms. This platform is designed to free up resources and improve performance by reducing errors and improving strategic planning.
Last, Advangelists offers an end-to-end advertising technology platform with a suite of features including a DSP, adserver and fraud protection. It's designed to improve campaign efficiency and effectiveness with AI optimization and customizable analytics. The platform is good for in-house media buyers, agencies and local businesses that want to simplify their media buying.