Blue Media Services (BMS)

Blue Media Services (BMS) is a fully customizable user service platform designed to help you amplify your digital marketing efforts. It provides a collection of tools and resources that let you fine tune your digital media strategy without any upfront costs or long-term contracts. BMS leverages cutting-edge technologies such as business intelligence, big data and machine learning to ensure you only pay for what you use.

Some of the key benefits include:

• Real-Time Monitoring: Monitor delivery of your campaigns and key metrics in real-time to adjust budgets and strategies for maximum impact.
• API First: Enables communication between different systems, allowing you to customize infrastructure or leverage pre-built services.
• Scalability: Autoscaling cloud servers can handle up to 40,000 requests per second, ensuring no advertising opportunities are missed.
• Pay as You Go: No upfront costs or long-term contracts; personalized billing lets you track spending by a variety of criteria.

BMS offers a variety of services:

• Ad Server: Tracks ad delivery, including cost per click, geo-location and click-ratio.
• DMP: Allows audience segmentation strategies using pools of cookies and groups of interest.
• Tag Container: Creates and manages pixels and tags for performance tracking.
• DSP: Provides a flexible control panel for campaign management.
• Bidder: Optimizes bidding strategy with real-time analysis of behavioral variables.
• Catalog Management: Develops and manages e-commerce product catalogues with customizable filters.

Some common use cases include:

• Branding Campaign: Uses a DSP, Bidder and Ad Server for online ad campaigns with A/B testing and real-time metrics.
• Retargeting Campaign: Runs Retargeting ad campaigns with multiple technologies selected based on specific requirements.
• Reporting: Monitors impression, clicks and viewability events in real-time.
• Recommendation Engine: Enhances product catalogues by showing relevant ads based on user online behavior.

BMS is well suited for companies that want to centralize and customize their digital marketing efforts. It offers flexibility and scalability without requiring a large upfront investment. For more information and a demo, visit their website.

Published on July 8, 2024