Question: Can you recommend a customizable digital marketing platform that uses machine learning and big data to optimize ad spend?

If you're in the market for a customizable digital marketing platform that uses machine learning and big data to optimize ad spend, Smartly is a powerful option. This end-to-end platform automates and optimizes campaigns across multiple digital channels like Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. With features like predictive budget allocation, automated campaign management, dynamic creative optimization and actionable reporting dashboards, Smartly streamlines workflows and increases efficiency for agencies and brand marketing teams.

Another good option is Clinch, a high-end dynamic ad optimization platform that uses AI to create and deliver highly personalized ads on the web, social, mobile and OTT/CTV. Clinch offers creative automation tools, true omnichannel personalization and dynamic video creation, so it's a good choice for companies that want to improve their dynamic ad abilities and deliver personalized experiences to their audience.

If you're looking for a broader range of advertising options, AdRoll is also worth a look. The company optimizes marketing campaigns across multiple channels with AI and machine learning technology, offering features like audience modeling, dynamic creative optimization and marketing automation. AdRoll's tiered pricing plans and full-service offerings mean it can be used for a variety of marketing goals, from increasing brand awareness to conversions.

Also worth a look is Markopolo, a no-code machine learning and AI infrastructure designed for CPG companies. It aggregates and transforms marketing data to help drive growth, with features like precision targeting, AI-driven optimization and attribution tracking. Markopolo integrates with tools like WooCommerce, HubSpot and Google Ads, so it's accessible to companies of all sizes and marketing sophistication.