Question: Can you find a solution that offers customizable attribution models to optimize my marketing campaigns?

If you're looking for a solution that offers customizable attribution models to optimize your marketing campaigns, Hyros is a great option. It uses a patented AI attribution system to provide a clear view of ad performance, helping you achieve a minimum 20% boost in ad ROI. The platform supports comprehensive conversion tracking, long-term revenue forecasting, and integration with various tools, making it ideal for companies with complex marketing operations.

Another solid choice is Attribution. This multi-touch attribution platform aggregates data from multiple ad platforms like Meta, Facebook, Google, Hubspot, and Salesforce. It uses machine learning to create custom attribution models, offering actionable reporting and easy-to-understand dashboards. This makes it suitable for both B2B and B2C marketing campaigns, particularly for optimizing omni-channel marketing and reducing customer acquisition costs.

Northbeam is also worth considering. It provides multi-touch attribution and media mix modeling, allowing you to understand customer journeys and optimize marketing efforts. The platform includes customizable attribution models, lookback windows, and interactive dashboards that forecast revenue and optimize channel spend. This makes it a powerful tool for businesses aiming to maximize their marketing spend and revenue growth.

For a more all-in-one solution, Growify offers AI-driven attribution models, a full-funnel dashboard, and omnichannel attribution. It integrates with platforms such as Instagram, Facebook, Shopify, and Google Analytics, providing a customizable dashboard for data-driven decision-making. This makes it a versatile option for businesses looking to optimize their omnichannel strategies and boost marketing ROI.