AB Tasty is a digital experience optimization platform geared for optimizing user experience and conversion rates. It includes sophisticated A/B and multivariate testing, AI-powered search and personalization across multiple digital contact points. The platform also includes powerful segmentation by emotional needs, engagement and customer behavior, along with sophisticated statistical analysis and decision-support tools.
Another strong option is PersonaClick, a full-stack platform for personalization and engagement. It uses AI for sophisticated customer segmentation and omnichannel personalization, and it can handle A/B testing and campaign management. PersonaClick collects real-time and historical data to deliver context-sensitive experiences across multiple channels, and it can increase sales performance by up to 30%.
For a more AI-heavy approach, Dynamic Yield offers a platform that creates customized, algorithmically matched content and offers for each customer. It includes features like audience discovery, content and offer personalization, product recommendations and A/B testing that can span multiple contact points like the web, email and apps. It's geared for companies that want to create a unified, personalized experience for customers.
Last, Braze is a customer engagement platform that uses AI to orchestrate real-time interactions across multiple channels. It combines data from different sources into personalized experiences and offers journey orchestration, flexible segmentation and real-time triggers. Braze is designed for scalability and compliance, which is good for companies like retail and finance.