Question: I need a tool that can handle complex customer journeys and provide accurate attribution for my e-commerce ads.

If you need a tool to manage customer journeys and attribute your e-commerce ads correctly, SegMetrics is a good option. It connects data from different marketing tools like ad platforms, email software and payment processors to optimize all the steps in a sales funnel, from ad clicks to repeat purchases. SegMetrics offers lifetime value attribution, nurture step optimization, customer journey tracking and advanced ad attribution to help you get the right return on investment. With more than 90 marketing tool integrations, it lets you see the full customer journey and make data-driven decisions.

Another powerful option is Trialfire, which uses game-theory attribution to give you a detailed view of customer journeys to conversion. Its sophisticated multi-touch attribution and business-aligned KPIs help marketers make better media spend decisions. Trialfire tracks full journey, automates classification and centralizes spend analysis, making it a good choice for marketing teams that want to improve customer experience and optimize marketing spend.

For a data-first approach, Adtriba offers neutral, cross-channel multi-touch attribution and unified marketing measurement tools. It gathers data from different sources, including online and offline channels, and uses machine learning to automatically analyze the data. Adtriba offers actionable insights and marketing mix modeling to help businesses optimize their marketing and improve ROI.

Also worth a look is ThoughtMetric, a specialized e-commerce focused platform that gives you a single view of marketing performance across many channels. It offers data-driven insights and revenue growth through customer journey insights and ad spend optimization. With multiple attribution models and integrations with big e-commerce platforms, ThoughtMetric is designed to help businesses figure out what marketing is working.