If you're looking for a system that integrates with your existing analytics and CRM systems to get a more complete view of customer interactions, Tealium is a good candidate for a customer data platform. It can integrate with more than 1300 systems and tools in real time, provide a unified customer profile across all touchpoints, and offer pre-built connections that are designed to protect data privacy and security. The company says its platform helps businesses better understand their customers, develop targeted engagement strategies, and drive growth through data-driven insights.
Another good choice is Marketing Cloud, which offers a single customer view through integration with the #1 CRM system. It includes a Customer Data Platform, Marketing Analytics, Marketing AI and Personalization that together help optimize campaigns, improve return on investment, customer lifetime value and customer engagement. The platform is designed to improve overall marketing performance and align marketing and sales.
If you want to put the customer first, InMoment offers an integrated customer experience platform that captures and links data from multiple sources with AI. It offers a single view of the customer journey, including AI-powered surveys, reputation management and digital listening. The company says its platform helps businesses deliver omnichannel experiences, predict customer intent and take targeted actions to drive customer satisfaction and revenue growth.
Last, SensorsData offers real-time product analytics and CDP capabilities to personalize customer experiences and drive business results. With features like real-time CDP, ID-mapping and customer tags, it can handle big data and integrate with more than 50 SDKs. The company's platform is good for businesses of all sizes and can be used to create targeted marketing campaigns and increase customer engagement.