Question: I'm looking for a solution that can track customer intent and purchasing behavior across multiple digital touchpoints.

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LimeSpot

If you need a way to monitor customer intent and purchasing behavior across multiple digital channels, LimeSpot is a good option. This product recommendation app has advanced personalization abilities that can tailor recommendations based on different types of content in websites and emails. It can update recommendations continuously to keep them fresh with catalog changes, product updates and inventory levels. Its features include real-time audience segmentation, personalized email and SMS, and multivariate A/B testing, all of which can lead to increased revenue, average order value and conversion rates with pre-built integrations for Shopify and BigCommerce.

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Blueshift

Another option is Blueshift, an AI-powered marketing platform that unifies customer data to create personalized experiences across multiple channels. It includes a Customer Data Platform (CDP) for creating detailed customer profiles and AI-Powered Decisioning for automating marketing workflows. Blueshift offers predictions and recommendations for customers, so businesses can determine intent and optimize customer journeys through email, SMS, in-app messages and more. Its real-time AI analysis and deep integrations offer a single customer view so you can segment audiences and make data-driven marketing decisions.

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InMoment

If you want a more holistic approach to customer experience, InMoment has an integrated CX solution that uses AI to collect and connect experience data from multiple sources. It offers AI-powered surveys, reputation management, conversational intelligence and advanced analytics to create a unified omnichannel experience and predict customer intent. The platform empowers teams to solve experience problems by capturing and connecting data from every touchpoint, resulting in revenue growth and profitability improvements for its customers, according to the company.

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Dynamic Yield

Last, Dynamic Yield is an AI-powered personalization platform that creates unique content, products and offers for each customer across digital touchpoints like website, email and apps. It uses AI and automation to increase operational efficiency, lower costs and increase revenue. Features like audience discovery, content personalization, product recommendations and predictive targeting make it a good choice for creating a personalized, continuous customer experience.

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