Question: Can you suggest a customer data platform that can track user behavior across multiple devices and channels?

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Twilio Segment

If you need a customer data platform that spans multiple devices and channels to track user behavior, Twilio Segment is a good option. It ingests, cleans and activates customer data for real-time insights and personalized customer experiences. With more than 450 pre-built connectors, it can integrate data into a single profile, making it a good fit for data engineers, marketers and product managers in a variety of industries.

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mParticle

Another good option is mParticle, which offers a single customer view across all channels. It combines real-time data quality and governance protections with AI-powered insights to drive conversion, retention, and time-to-monetization. With integrations with more than 300 marketing and analytics tools, it's designed to help businesses of all sizes with a modular platform that can keep up with users' needs.

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Piano DMP

Piano DMP is another good option. It builds rich user profiles by combining first, second, and third-party data, as well as volunteered zero-party data, so you can target multi-channel campaigns more effectively. The platform ensures data compliance and integrity while building personalized experiences through real-time data integration and cross-device analysis.

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Tealium

For a more complete solution, check out Tealium, which ingests and manages customer data in real-time. It offers a single customer view across all touchpoints and systems, with real-time data integration and more than 1300 pre-built integrations. Tealium helps businesses understand their customers better, build targeted engagement strategies, and drive growth through data-driven insights.

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