Braze is a broad customer engagement platform that uses AI to oversee real-time interactions across channels like email, mobile app, SMS, WhatsApp and web messaging. It includes journey orchestration, data activation and Sage AI for optimizing campaigns and complying with privacy regulations. That makes it a good choice for retail, media, finance and travel.
Marketing Cloud Engagement from Salesforce is another powerful option. It offers personalized marketing and automated journeys across email, mobile and WhatsApp, along with detailed analytics and dashboards. Features like AI-powered decision-making and content creation are built in, and it integrates with Salesforce products for a unified customer engagement platform.
Iterable offers a cross-channel marketing platform that uses real-time data to personalize customer interactions across web, email, SMS and in-app channels. AI abilities include customizable predictive goals and generative AI, and the company says it's good for consumer apps, media and retail. The platform's open architecture supports more than 100 integrations and is designed to be accessible to non-technical team members.