Jacquard

Jacquard is a platform for enterprise brand messaging at scale, designed to craft hyper-personalized messages that resonate with people across channels. It uses large language models (LLMs) to generate high-quality content but has a purpose-built architecture that ensures messaging consistency.

The platform is designed to meet the need for personalization in brand communications, where one-size-fits-all messages no longer work. By training AI models for regional and language compliance, Jacquard can generate a wide range of curated message variations at scale. This enables businesses to better connect with their audience, delivering content that is more relevant to each person's preferences and needs.

Jacquard's features include:

• Generation Engine: Generates massive quantities of brand-compliant message variants.
• Performance Prediction Engine: Predicts the best-performing message variants to ensure long-term brand affinity.
• Optimisation Engine: Automates A/B/n testing and optimizes messaging for the best campaign performance.
• Personalisation Engine: Generates content that is contextually relevant at scale, matching individual customer profiles.

Jacquard pricing is customized, with different tiers of service designed for different needs:

• Core Platform: $95,000/year (£75,000/year), includes one language, one integration and multi-channel generation workflows.
• Audience Optimisation: Priced based on audience size, adds automated A/B/n testing, real-time optimization and performance reporting.
• Personalized Campaigns: $190,000/year (£150,000/year), includes up to five campaigns, contextual content generation and product and customer profile data.

Jacquard is geared for industries like retail and travel, but any business looking to improve its brand messaging with a high degree of personalization can benefit. By integrating Jacquard into its workflow, a company can increase the number of messages it can send, increase engagement and build long-term brand affinity.

Published on July 3, 2024